If one of your social media objectives is lead generation here are 5 tips to help you:

1. LinkedIn:  Join some groups – comment on existing discussions and start your own discussions.  Notifications are sent to group members when a comment is made or a discussion is started which means if your group has 1000 members in it you have the potential to make yourself known to all of them.  Connect with the people involved in the discussion, you’ve obviously got something in common – they could be a prospective customer or someone you could collaborate with.
2. LinkedIn:  Use the Answers section.  Thousands of people ask questions on LinkedIn every day.  Take a look at the category you have expertise in and try and answer 2 or 3 questions a week – you’ll soon become the go-to person for that subject.  Connect with the person asking the question, see if you can help them with anything else.
3. Twitter:  Customise your Twitter background to include a call to action – direct people to a free report that can be downloaded from your website in exchange for their email address.  Create a Twitter background for free at www.twitbacks.com.
4. Twitter:  Create tweets that have a link to your blog posts.  Make sure your blog page has an email capture form.  People are more likely to give you their details if you can give them a compelling free offer in exchange!
5. Facebook:  Create a Welcome Page that includes an email capture form – again use your compelling free offer – add a short video introducing yourself and explain exactly what they’re going to get.

If you found these tips useful you can get 365 more!  My new Ebook ’365 Social Media Tips‘ is available for download now!